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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2) [Paperback] Collins, Jim and Porras, Jerry I artifact adventure PartNumber: NUSBK20160901-C053383

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PartNumber: NUSBK20160901-C053383

Its content reflects the wide experience of the author

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or a baobob tree in South Africa that's so large it has a pub inside where 15 people can drink comfortably

and the grievous example of her sister

Built to Last: Successful Habits of Visionary Companies (Good to Great, 2) [Paperback] Collins, Jim and Porras, Jerry I artifact adventure PartNumber: NUSBK20160901-C053383Drawing upon a six year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day as start ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly

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