Christain Madsbjerg: Sensemaking [2017] paperback SFCRI Others insist humanity must fight

Others insist humanity must fight alone

A bill of reckoning is due

Kennedy steered his nation away from the brink of nuclear war

and accepted by neither

both literary thriller and brilliant novel of ideas

Christain Madsbjerg: Sensemaking [2017] paperback SFCRI Others insist humanity must fightWe live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders,