Sample packs illustrate some of the variety of classic major brands as well as some mid-century innovations such as king size (pioneered by Pall Mall) and filters (illustrated here by Viceroy)
With a filter in place, pull down on the plunger to create a hole in the filter Using the capsule switch on the side of the device, slide a capsule into the injector channel, carefully then slide the plunger down to insert the capsule Remove the filter from the injector, crush the capsule between your thumb and forefinger, then light your smoke and enjoy
The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples
Buyers often pay attention not only to the cigarette format, but also to the presentation of the pack
Cigarettes are designed for quick consumption, typically lasting only a few minutes