For whatever reason, Ebony magazine and Jet magazine, which were the two leading publications aimed at African Americans, never ran a single non-menthol cigarette advertisement. Americus Reed, a professor of marketing at the University of Pennsylvanias Wharton School of Business whose research focuses on brands and identity loyalty, said that all brands attempt to make a cultural connection to a lifestyle that could be focused on a particular type of community, or even a racial group One way they might do that is to tell a story, Reed said
We found two main takeaways from our findings
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Cigarettes: Anatomy of an Industry from Seed to Smoke (2002) online Porter, Patrick G
Despite being fairly new, these products quickly became the most common way Florida middle and high schoolers encounter nicotine
