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In 1973, when a major tobacco company was looking for ways to get children and teenagers to buy its cigarettes, a company executive wrote: [W]e are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market Thus we need new brands designed to be particularly attractive to the young smoker For a while, the industrys aggressive attempts to entice young smokers were shamefully successful, but public health campaigns over the past 40 years ultimately reversed the trend and dramatically brought down the smoking rate among Americas youth
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The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product
ISBN 0-87480-563-5 (alk
However, if quitting smoking immediately is not feasible, there are alternative approaches and resources available to help individuals gradually reduce and eventually quit smoking
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