This means industry giants can cash in on their consumers several times: first when someone buys a packet of cigarettes, then to get rid of their addiction, and again when they need treatment or drugs due to smoking-related illness
But there is a way around this
It is a great example of how brands try to move into newer spaces that have been unexplored
As you indulge in Sutliff 1849, you become part of a tradition that spans centuries

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