Another 2023 study published in The Journal of Cachexia, Sarcopenia and Muscle found similarly dramatic declines in fat-free mass in patients using GLP-1s without structured exercise or nutrition plans
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For CPG brands and retailers, the opportunity is concentrated in formats that align with these consumption patterns: GLP-1 friendly frozen meals High-protein prepared foods Fiber-rich snacks and beverages Portion-controlled meal formats These categories match how GLP-1 users actually eat: smaller portions, higher nutritional density, and convenient meals
The Role of PBM-Owned GPOs What Are Group Purchasing Organizations